10.17.2008

Educate, Innovate, Compete, Prevail

I've been on this kick a few years now to implement a new system of business development. I'm not a "guru" of any ilk nor am I am academic. I am however, capable. I spent great many years selling or developing a one network or the other for companies and their clients. I tried my hand at creating a fingerprint identification network which 1) accelerate commerce and 2) decrease crime - IN THE HOOD. I've also had the opportunity to learn the practice of Scenario Planning. This is where you determine the possible outcome of something by devising a number of scenarios based on one or several possibilities.
That said, I haven't made a dime doing doing either. In 2002 I left dot com bust Divine Inc to build take the knowledge gained in corporate America and apply it to the "real" world. Given the times, I kinda felt like I was running out of a burning building. I met with official of the City of Chicago and explained that based on some scenario planning I'd performed, cities like Chicago would experience huge cash shortages. Specifically, Chicago could see a deficit of $410 million in 8-10 years that would have it scrabling for solutions. I explained these situatuations could be mitigated or headed off completely by building advance technology systems in retail, transportation, healthcare and entertainment. The collective system - or Tokamak would begin with the development of entertainment in the city since it would be easier to explain to consumers as well as generate revenue as it was adopted by specific communities. In general, I was met with skepticism in that no such system was required nor possible.
Fast forward to 6-years: "Chicago faces $469 million shortfall". And I still haven't made a dime from what I know - but fortunately other have. And that was the point. I wanted to increase cash flow into communities through large swaths of investment to get my "tokamak" going. But without municipal support I was only able to do this in a much smaller prototypical fashion - one business at a time.
The idea of using entertainment to support market or business development seemed like rocket science to folks at the city, but it of course has been done before. Just consider TV or Radio. With a little order, these content delivery networks became hugh cash generators for the organizers (not the inventors) who inturn developed businesses, jobs, and truly even economies.
We are far more capable considering the entertaininment advances beyond TV and radio. Aspire is that protypical example.